We all do it, but we don’t all understand what search actually is or how it works.

In this course we explore the concept of Search, the complexity behind it and why you can’t buy your way to the top.

We look at some of the properties of a “Good” website.

Some of the topics covered include:

  • indexing
  • cycles
  • links
  • engagement

We also uncover some truths behind, Search Engine Optimisation…